Post by parvej88 on Nov 15, 2023 5:42:32 GMT
Situation Clicks: Rate: Expenses: Sales: Cost of client: This is a situation in which we focus on the largest possible share of our advertising in impressions. We want to appear more often than our competitors, in one of the first positions. This usually involves a higher rate per click on the ad, but it does not necessarily translate into an increase in the number of orders placed. In such a situation, it is not profitable for us to sell product A. Situation Clicks: Rate: Expenses: Sales: Cost of customer.
This is a situation in which, using Tag Manger, we removed ineffective keywords from the campaign, leaving only those that lead to conversions in a higher percentage. This may lead to a reduction in overall clicks initially photo retouching or in the long term. However, thanks to this, I free up funds that have so far been spent ineffectively, and we can allocate them to better converting campaigns. In such a situation, it is profitable for us to sell both product A and product B. SEO We can measure the profitability of campaigns conducted in other channels in a similar way, e.g. positioning in organic results or Facebook campaigns.
To sum up The purpose of today's analysis was to present you some of the most common errors in assumptions. We often think that if our ad is the most visible or frequently clicked, this will result in a greater number of purchases made in our store or inquiries sent. Unfortunately, it often turns out that our profitability stops at a certain level and that's it. It may also turn out that spending on SEO gives us a better return in the form of acquired customers, because the rate for acquiring one customer is lower than in Google Ads and vice versa. It is worth tracking conversions and analyzing the cost of conversion to know are profitable. This knowledge allows us to better manage our advertising budget.
This is a situation in which, using Tag Manger, we removed ineffective keywords from the campaign, leaving only those that lead to conversions in a higher percentage. This may lead to a reduction in overall clicks initially photo retouching or in the long term. However, thanks to this, I free up funds that have so far been spent ineffectively, and we can allocate them to better converting campaigns. In such a situation, it is profitable for us to sell both product A and product B. SEO We can measure the profitability of campaigns conducted in other channels in a similar way, e.g. positioning in organic results or Facebook campaigns.
To sum up The purpose of today's analysis was to present you some of the most common errors in assumptions. We often think that if our ad is the most visible or frequently clicked, this will result in a greater number of purchases made in our store or inquiries sent. Unfortunately, it often turns out that our profitability stops at a certain level and that's it. It may also turn out that spending on SEO gives us a better return in the form of acquired customers, because the rate for acquiring one customer is lower than in Google Ads and vice versa. It is worth tracking conversions and analyzing the cost of conversion to know are profitable. This knowledge allows us to better manage our advertising budget.